Bringing fashion to your fingertips.
Creating the official site for LUXITA at the Chi Spa in Shangri-La. A newly opened nail salon in Tokyo, Japan. I took a 7-week trip to Japan which I completed this project. Working closely with the salon owners I developed an English website with the corresponding Japanese equivalent. As well attending meetings between JoliArts Co. and Shangri-La Tokyo management.
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Service
Web Design
Client
J-Cast JoliArts Co. Ltd.
Date
2017
6-weeks to complete.
The original site made on Wix.
Create the branding and style guide.
Transform business plans and presentations text into user friendly website content.
Professional photoshoot was on my last day.
Create a luxury brand site appealing to both foreign tourists and Japanese natives. Avoiding typical cluttered Japanese site style.
Set up structure by creating a collaborative Google Drive folder, requesting photos and content. And determine what's usable.
Setup a brand structure.
Mocked up and code website.
Completed 10 usable web pages and Japanese equivalent before departure.
Factor in: responsiveness, SEO, social media open graphs, accessibility, page speed and performance.
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UI mockups on Photoshop
Design
Method of build selection
Entire coding of site
Unexpectedly creating site content
Bootstrap
Fullpage JS
SCSS
Flexbox
Html5
The old saying "content is king" is serious working abroad. Words needed to be both written and translated into Japanese. Having only partial text and majority lorem ipsum slowed down translation. And when a decision was made to start with translations despite the incomplete English text nor approved final draft, I knew I'd be in for a daunting back and forth.
Create the content early if not first.
Professional photos make a HUGE difference. Diamond nails only had a few. Other pages lacked luster. Photos taken by salonists' phones weren't enough. Interestingly the photoshoot took place on my last day on the job. Manage to create a site with what I had. Once the photos were switched the difference was evident.
Beg more for professional photos and press for an early photoshoot.
What do you think of the design? Any suggestions? Did you related to any of the lessons learned? Or are you just curious about my travels to Japan? Share your thoughts with me. You can find me on Facebook, Twitter, LinkedIn or send an old fashion email.
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